Supreme is an American apparel and skateboarding lifestyle brand founded in New York City in April 1994. This brand supports skateboarding, hip hop culture, and youth culture in general. The brand manufactures clothing and accessories, as well as skateboards. James Jebbia, founder of Supreme, states that the "Supreme" red box logo, written in white Futura Heavy Oblique, is the work of Barbara Kruger. Kruger himself talks about this issue in response to a recent lawsuit between Supreme and a women's streetwear brand that used the Supreme logo to create the "Supreme Bitch" logo printed on T-shirts and hats. Did. In response, Kluger said, "What a ridiculous cluster fuck by a prankster who isn't cool at all. I'm working on this kind of sad stupid teaser. Waiting for them all to sue me for piracy. I am. "